On January 2, 2020, David Savastano, Ink World Magazine Editor, took a look at five interesting technologies that have either reached the market or are nearing commercialization in 2019. The second project to make the list was Identiv’s collaboration with Kraft Heinz, NXP Semiconductors, and TPG Rewards.
Here is an excerpt:
Kraft Heinz, TPG Rewards, NXP Semiconductors
and Identiv, Inc. developed “Find the KRAFT Golden Singles,” a reward scratch game. Identiv’s
NFC-enabled tags are embedded into KRAFT Singles 24-count instant redeemable coupon (IRC) labels, which are available only at Walmart. By tapping with their smartphone, the shopper is given an opportunity to earn a $50 Walmart e-gift card at each participating store or receive recipes.
Read the full article via Ink World Magazine.