Identiv Eases the Stress of Air Travel with New UHF RFID Luggage Tags

IATA Standard, Auburn University Category U-Certified, and RAIN RFID Alliance Tag Improves Perception of Airlines and Provides Air Travel Industry with Convenient, Effective Security

FREMONT, Calif., September XX, 2019Identiv, Inc. (NASDAQ: INVE) today announced its new Auburn University Category U-certified UHF RFID Luggage Tag in an effort to ease the stress on travelers and provide the air travel industry with convenient, effective security.

UHF RFID Luggage Tags

The International Air Transport Association (IATA) recently adopted a resolution supporting the global deployment of radio frequency identification (RFID) tracking for checked airline baggage. The resolution serves as the latest step toward global baggage tracking with ultra-high frequency (UHF) RFID tags on passengers’ luggage. Early UHF RFID adoption has shown baggage read rates rise to 99.5% while some airports have reported reduced mishandling rates by ~15%. 

Luggage faces several challenges that are generated by the very process of taking a bag from a passenger and returning it to them at the end of their journey. Most bags are dropped off at a baggage desk where a label is attached to the bag and then a receipt given to the passenger. The bag then moves into the airline ecosystem until it is returned to the passenger later, and if it is not, then the passenger makes a claim using the receipt given at drop-off to start the tracking process.

In this process, passengers are forced to undertake several steps that have no value to themselves, but are necessary to enable the airline to complete its obligations for the journey. These steps include obtaining a baggage tag, attaching the tag to the bag, giving the bag to the airline, having the airline confirm the journey details, and receiving and keeping safe a receipt for the bag. These processes take time and introduce uncertainty to the passenger process as people simply do not know how long queues at the airport might be. 

Identiv’s new customer-centric UHF RFID Luggage Tag streamlines the process for air travelers, saving valuable time at check-in, while also ensuring a secure journey for all passenger luggage. Identiv’s UHF RFID Luggage Tags are labels that integrate into the free tags distributed by airlines at their respective baggage desks; to use, no extra steps are required of passengers beyond attaching the free tag to their luggage. The new tags benefit the overall experience for air travelers, increasing the speed of baggage acceptance and simplifying the bag-drop process. At the same time, the perception of participating airlines also improves, increasing baggage recovery opportunities while making baggage recovery processes more efficient.

“According to the IATA, the aim of RFID-enabled tags is to reduce the current mishandled bag count of 27 million bags per year to nearly zero. At Identiv, we are focused on that zero,” said Dr. Manfred Mueller, Identiv COO and General Manager Identity. “When we joined RAIN RFID Alliance last year, we predicted that smart logistic applications, including RFID-based baggage tagging, would grow into one of the largest trends moving forward. Consumers want to identify, locate, authenticate, and engage with everyday items — why would luggage be any exception? Our goal is to use Identiv technology to improve lives, and easing the stress of air travel was the next logical step in that mission.”

The new UHF RFID Luggage Tags have received category U certification from Auburn University’s ARC program. Founded in 2009, over the last decade the ARC program has become the universal language for identifying and communicating passive UHF RFID inlay requirements across the RFID ecosystem.

As a member of RAIN RFID Alliance, Identiv is committed to promoting the universal adoption of UHF RFID technology in a way similar to other wireless technology organizations including NFC Forum, WiFi Alliance and Bluetooth SIG. RAIN uses the GS1 UHF Gen2 protocol which ISO/IEC has standardized as 18000-63. The word RAIN — an acronym derived from RAdio frequency IdentificatioN — is intended as a nod to the link between UHF RFID and the cloud, where RFID-based data can be stored, managed and shared via the Internet. A RAIN RFID solution uses a reader to read and write a tagged item, manage the data, and take action.

Identiv’s UHF RFID Luggage Tags are available now at For more information on Identiv’s complete RFID, NFC, and inlay transponder portfolio, visit, call +1 888-809-8880, or contact


About Identiv
Identiv, Inc. is a global provider of physical security and secure identification. Identiv’s products, software, systems, and services address the markets for physical and logical access control, video analytics, and a wide range of RFID-enabled applications. Customers in the government, enterprise, consumer, education, healthcare, banking, retail and transportation sectors rely on Identiv’s access and identification solutions. Identiv’s mission is to secure the connected physical world: from perimeter to desktop access, and from the world of physical things to the Internet of Everything. Identiv is a publicly traded company and its common stock is listed on the NASDAQ Capital Market in the U.S. under the symbol “INVE.” For more information, visit

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